At Paulig, we believe every meal, cup, and moment should be full of flavour — and that bold ideas can make the world a tastier, more sustainable place. As a house of iconic brands, we can make an impact that counts – and careers that matter. In 2025, the company’s sales amounted to approximately EUR 1.39 billion. Paulig was founded 150 years ago and is 100% owned by the Paulig family. The company has 2,700 employees in 13 different countries united by the purpose ‘For a life full of flavour’.
We are now looking for a Marketing Activation Manager who will adapt the international strategy to Lithuanian consumers and costomers, and create campaigns that grow the visibility and sales of Paulig Coffee.
YOUR RESPONSIBILITIES:
- Marketing planning and adaptation: develop and implement the Paulig Coffee marketing plan for Lithuania based on the brand strategy and business objectives, and adapt international campaigns to local consumers and trade partners.
- Campaign and activation execution: plan and coordinate new product launches, marketing campaigns and activations in both retail and B2B channels (OOH).
- 360° campaigns: align media plans with in-store activations to ensure a consistent brand message across all channels.
- Collaboration: work closely with the commercial and brand management teams, and contribute to the international team with your responsible area knowledge and insights
- Budget and performance management: manage the marketing budget, track campaign KPIs, evaluate return on marketing investment (ROMI) and initiate actions to improve efficiency.
WE OFFER:
- Salary of EUR 4,000–5,000 gross per month (depending on experience and competencies) + annual bonus.
- Freedom to create – you will independently plan and execute local campaigns and see the results of your work.
- Work in an international company with 150 years of heritage, supported by a strong regional team.
- Hybrid work model – 2 days per week remote; office in Vilnius.
- Additional health insurance including sports compensation, and psychological support service (5 sessions per year).
- Additional days off for important life events and 5 extra paid vacation days after 3 years of employment.
WHAT WE EXPECT FROM YOU:
- 3–7 years of marketing experience in the FMCG sector.
- Experience in activations, trade marketing or campaign execution in retail and HoReCa channels.
- Fluent Lithuanian and English, both spoken and written.
- Ability to collaborate with diverse international teams and coordinate external agencies.
- Business mindset and analytical skills – you base decisions on data and understand consumer and shopper behaviour.
- Initiative, curiosity and result orientation – you come up with ideas and make them happen.
- University degree (business administration or a related field).
HOW TO APPLY:
Confidentiality is guaranteed. Only shortlisted candidates will be contacted.
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